In India, these songs are a more powerful promotion tool than trailers, celebrity endorsements or advertisements.
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In highly image-driven consumer categories such as fashion, perfume or liquor, celebrity endorsements can be credible.
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In the last two years, Stik's fame has grown with celebrity endorsements and rising auction prices.
Celebrity endorsements can, of course, raise the visibility of lesser-known candidates, she said.
Shoe-maker Skechers, which has also made its name with celebrity endorsements in addition to its line of Shape-Ups fitness shoes scooted into number 8.
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The self-titled Louis Vuitton Don isn't supporting any specific candidates--perhaps he read the Pew Research Center's report on celebrity endorsements, published in September.
Celebrity endorsements and well-meaning Californians aside, the question now is whether wealthy Chinese in Asia can be persuaded to stop eating shark's fin.
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Though it also uses celebrity endorsements like Blake Griffin, Rajon Rando, Reggie Bush, it has yet to develop or identify one product line with a celebrity.
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The past has seen the marketing and advertising community point to such things as big name celebrity endorsements one year, to real people performing viral stunts another.
Asking people to assess whether they can be influenced by celebrity endorsements is equivalent to asking them if they are likely to be swayed by subliminal advertising messages.
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First, we have been bombarded with advertisements that claim that our tap water is unsafe, or that bottled water is safer, healthier, and more hip, often with celebrity endorsements.
It now boasts four offices around the world, celebrity endorsements from rapper Snoop Dogg, who has been sporting a beard of late, and lightly whiskered pop star Justin Bieber.
Does that make me a proponent of celebrity endorsements?
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Oprah Winfrey made headlines by declaring her support for Barack Obama, and Bill Clinton has been stumping for his wife, but some rather unlikely celebrity endorsements have begun to filter in as well.
Since then the brand has relied on a long line of celebrity endorsements with the unique blend of star power, approachability and the humility and to bare their bad skin on national television.
There may be some home growing, but there will also be brand snobbery, experts and consultants, celebrity endorsements from some hemp version of Angelina Jolie, and lots of lawyers fighting for their clients.
Are celebrity endorsements relevant for the product category?
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Celebrity endorsements, no longer confined to broadcast or print ads, are easily found these days courtesy of the Internet at such places as Coolspotters, a website focused on fashion, products, and brands used by celebrities and trendsetters.
On their wish list for celebrity endorsements of the campaign are animal rights advocate Betty White ( who loves animals more than people) and vegan Alicia Silverstone who loves animals so much that she feeds her son like one.
But in the 1980s, carbonated soft drinks overtook tap as the most popular drink, with Coca-Cola and PepsiCo putting their marketing muscle behind their colas with celebrity endorsements from the likes of pop star Michael Jackson and comedian Bill Cosby.
Celebrity endorsements provide one possible approach.
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Along with the spots there will be 11 celebrity endorsements by the likes of Enrique Iglesias and Shaggy, two documentaries about climate change and an eco-friendly episode of Pimp My Ride in which a '65 Chevy Impala gets an 800-horsepower diesel engine that runs on biodiesel.
It has been the best of times and then the worst of times for Target these past several weeks: In February it scored what seemed to the coup of celebrity endorsements: Lady Gaga, who was to offer fans an exclusive deluxe edition of her new album, Born This Way, before its release date, scheduled for May 23.
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The world's most famous footballers--soccer stars, in American parlance--now make as much money as some of the biggest names in U.S. pro sports, buoyed by rising celebrity and global product endorsements.
An aide to former city Comptroller Bill Thompson, who is running for mayor, said Mr. Thompson has received, to date, two endorsements, neither from a celebrity.
Certainly, you're more likely to care more about the endorsements of your friends than any celebrity, even if it's Angelina Jolie.
As the market for celebrity endorsement has commoditized, the underlying impact of these endorsements has waned.
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Bieber (who appeared on the cover of our Celebrity 100 issue this year) earns big from his music sales, concerts and endorsements for products like Proactiv.
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Meanwhile, celebrity publicist Max Clifford told the BBC the episode was potentially damaging for Terry's commercial endorsements, but he believed football supporters would not object to his private conduct as long as he was playing well.
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