That includes the actual name Netflix was using for it, Project Griffin (apparently inspired by Tim Robbins' character in The Player), and a newly-revealed internal video that offers a look at the device itself (and detour to Foxconn that Netflix would no doubt have preferred remained internal).
Don't get us wrong -- we applaud RIM's efforts to officially enter into the dangerous world of 140-character social networking -- but when it comes to a integrating a service that can dominate your life with a device that's intended to simplify it, efficiency isn't just important, it's vital.