One of the next big things was Radio-frequency identification (RFID) contactless payment technology, which was said to provide a simple method of payment that could reduce time spent in checkout lines.
Although barcodes are very easy to transmit securely to mobile devices, the estimated 165 million standard barcode scanners at checkout locations in the U.S. have a very hard time reading them off of reflective screens.
And as they stand in line at the checkout, many are certain to double-check that big online store one last time to see if their goods are available with free shipping.