In order to succeed in China, Western Internet companies need to study the China market carefully and understand Chinese culture.

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The copycat era of look-alike western sites in China will fade and more original ideas tailored to the local culture will flourish as the Chinese market develops and grows more sophisticated.

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While many acquaintances in China are much more interested in Western ideas, he still thinks a lot about the country and its culture.

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For Western companies China can be a difficult market to crack due to its language barrier and inherently private culture.

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