Don St Pierre, who imports western wines to China, says his red wines outsell his whites by 20 to 1, leading him to conclude that Chinese drinkers are indeed choosing their beverages with good health in mind.
"People expect very good wines onboard, " he said, highlighting growing interest in wine in China and the enduring popularity of wines from France's Bordeaux region.
However, the near and long term demand from China given its continued economic success and growth remains a strong positive for investing in the great wines of the world, in particular the top Bordeaux.