It produces Chivas Regal, Ballantine's Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Scapa, and 100 Pipers.

BBC: Chivas Brothers reveal plans for new Speyside distillery

Paisley-based Chivas Brother's portfolio includes Chivas Regal, Ballantine's, Beefeater Gin, The Glenlivet and Royal Salute.

BBC: Christian Porta

It now has more than 20% of the Scotch whisky market, with brands including Chivas Regal, Ballantine's and Glenlivet.

BBC: How Scotch whisky conquered the world

"I thought it sounded confusingly similar to Chivas Regal, " says Rothman, who smokes True cigarettes when he isn't puffing a stogie.

FORBES: Smoke and mirrors

Go to Bangkok's smartest nightclubs and the young blades and their dates will be living it up over Chivas Regal and cola.

ECONOMIST: Scotch whisky

You will not just learn about its past, you will taste it too -- with a dram of 12-year-old Chivas Regal and 18-year-old Chivas Regal.

BBC: Exploring Scotland��s historic whisky trail

The oldest continuously operating distillery in the Highlands and home of the famed Chivas Regal brand is Strathisla, located about 18 miles east of Glen Moray in Keith.

BBC: Exploring Scotland��s historic whisky trail

The best dinner, highland pipers and all, is likely to be a-top the fine London department store, Harvey Nichols, in Knightsbridge, which plays host to a whisky tasting evening, courtesy of Chivas Regal.

FORBES: Top Places For A Whisky Tipple To Celebrate Burns Night In London

For the last three years the French wine and spirits giant, whose portfolio includes Absolut vodka, Chivas Regal scotch and Malibu rum, has invited an up-and-coming fine art photographer to shoot a series of portraits for its annual report, building a one of a kind collection in the process.

FORBES: The New Corporate Art Collection: The Annual Report