The average self-pay monthly churn rate fell to 1.8%, from 2% in the comparable period last year.
The same research points to a nationwide employee churn rate of 11.3% in 2004, up from 8.3% in 2001.
And there was no year-over-year change in the churn rate for iPhone customers.
FORBES: D9: AT&T Mobility CEO De La Vega Defends The T-Mobile Deal
It said the lower churn rate was due to improved broadband speeds and the popularity of its TiVo digital service.
You may need to use a machine learning model to help you understand how the churn rate relates to various other indicators.
The number of customers who stopped service, measured as a churn rate by the industry, rose to 1.9% percent from 1.7% a year earlier.
While that rate of defections might seem worrisome, the company paints its "churn rate" as an enviable statistic in its prospectus, calling its "loyal customer base" one of its key strengths.
Alltel reported a record-high net gain of 230, 000 new subscribers and said its churn rate--an industry metric that measures the percentage of customers that leave the company each month--was a record low 1.77%.
Alltel also reported a record gain of 230, 000 new subscribers in the last quarter, and a record low churn rate, which measures the proportion of customers leaving the company each month, of 1.8%.
That so-called churn rate was up from 1.57 percent in the same period in 2009, but not enough to stop the company from racking up an 11.3 percent increase in subscriber revenue and deciding to raise prices again.
This implies that the churn, or rate of defection, could have actually dropped or stabilized in recent months.
The churn, or disconnection rate, among ITV Digital subscribers is running at 23%, compared with just 12% at BSkyB.
It is the overall rate of geographical churn that is slipping.
Organic users typically have a higher NPV, a higher conversion rate, a lower churn, and more satisfied than customers acquired through marketing spend.
FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula
应用推荐