According to Roger Wallis of London's City University Business School, Europe's collecting societies work rather like the postal system: one price for all destinations, one administrative charge for everybody.

ECONOMIST: He who pays the piper

But it will take more than a handful of firms to change the British consumer mentality, says Vincent-Wayne Mitchell, professor of consumer marketing at the Cass Business School, City University London.

BBC: Buy British: Why isn't there a new campaign?

Gary Haines, who describes himself as black and a product of an inner city school system, is training to be a teacher having worked in London as a learning support assistant.

BBC: Kwame Kwei-Armah in his BBC One Casualty role

Sent to boarding school in the U.K., he got a degree in business from City of London College, then studied business administration in Geneva.

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