The younger Lauder, president of Clinique Laboratories, already seems poised to jump up the ladder.
All of these efforts have helped make the launch of the Clinique Forecast app a success.
FORBES: Clinique: Launching Mobile Apps in Asia Is Ultimate Litmus Test
Controlled by the Lauder family, EL has about 20 brands, including, of course, Estee Lauder and Clinique.
Clinique recently introduced Chubby Sticks for eyes with a dome-shaped tip, meant to replace traditional brush-on powder eye shadow.
WSJ: Clinique Chubby Sticks Are Some New Products Promising Faster, More Precise Makeup
Traditional lipstick requires a certain skill level, says Janet Pardo, senior vice president of global product development at Clinique.
WSJ: Clinique Chubby Sticks Are Some New Products Promising Faster, More Precise Makeup
Estee Lauder is currently rolling out several of its brands, including Bobby Brown and Clinique, to a number of Sephora stores.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Clinique says Chubby Sticks, with color names like "Mega Melon" and "Chunky Cherry, " aim to add "a wink and a smile" to makeup application.
WSJ: Clinique Chubby Sticks Are Some New Products Promising Faster, More Precise Makeup
He grew up hearing the same dinner-table conversations about lipstick market share and department store displays as his elder brother William, who's now president of Clinique Laboratories.
While at first intended for younger women, Clinique says Chubby Sticks are appealing to older women including those in their 40s, who have been buying several at once.
WSJ: Clinique Chubby Sticks Are Some New Products Promising Faster, More Precise Makeup
Despite its name, Clinique's Chubby Stick is taller and actually a little narrower than a traditional lipstick cylinder which helps women apply color inside the lip line without a mirror.
WSJ: Clinique Chubby Sticks Are Some New Products Promising Faster, More Precise Makeup
The study was supported by the German Ministry of Research, the French Programme Hospitalier de Recherche Clinique National and Medtronic, and many of the authors reported financial conflicts of interest with Medtronic and other companies.
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