In the neural taste test of 40 subjects, Montague found that kind of response less powerful with Coke.
Pepsi and Coke are served at stadiums around the league, making this an obvious choice.
At 23 times earnings PepsiCo is a better bet than slower-growing Coke at 20.
Sparkling beverages, including Coca-Cola and Diet Coke, continue to see strong growth, the company said.
Yet Coke reasserted its dominance by yanking New Coke and bringing back the old formula.
The new ads-inside entail far more than plopping a can of Coke into the foreground.
Nothing delighted Gates more than the arrival of his favorite food, a cheeseburger and a Coke.
Coke and Pepsi are hardly the first to face the wrath of disgruntled citizens.
She has said she knows the difference between Pepsi and Coke by smell alone.
Today signs of a Coke rebound continue on its long march to conquer the world.
Drop your ideas of a coke-soaked land still lost in the days of the Escobar gang.
If calcined petroleum coke could command a premium, why not mattresses, bleach, sardines or processed meats?
Entering the Israeli-occupied West Bank in 1998, Coke jumped into bed with Yasir Arafat's Palestinian Authority.
In February Luisa Fernanda Solarte, a marketing manager for Coke, was killed in a terrorist bombing.
That has hurt Coke's business in Uzbekistan, which had anchored its sales in the entire region.
Excluding items related to restructuring and currency translations, Coke made 46 cents a share.
FORBES: Coke Drinks Deeply From Emerging Markets, But Q1 Profit Still Falls 14%
The FTC gets exercised over weight-loss claims, while Coke wants consumers to do more heavy lifting.
French Muslims roll out a politicized anti-Coke called Mecca-Cola, to no noticeable effect on sales.
Nine million stores sell Coke, serving up some 1.2 billion servings a day around the world.
And sometimes we just want to share our preferences (I like Pepsi better than Coke).
New products like Vanilla Coke and Minute Maid Light Lemonade are a huge help.
And more people are mixing their beer, half-and-half with lemonade, coke or even grapefruit juice.
Despite the impressive results, both Pepsi and Coke's strategies have weaknesses, according to Steven Dixon.
And even if money was tighter because of this market decline, people were still buying Coke.
If you are an investment manager owning Coke, you might decide to sell this stock.
So based on all these solid numbers how much riskier, really, is Apple than Coke?
Favourites include Wadi Rum and Coke and tongue-in-cheek twists on the Facebook and Twitter logos.
Where we shopped was determined by who had the sale on either Coke or Pepsi.
Gates instantly took to his avuncular role in the discussion while sipping a Diet Coke.
Neighbors have long blamed it for high levels of benzene, an element of coke oven gas.
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