Today, Diet Coke and Coke Zero make up 41% of Coke's North American soda sales, up from 32% a decade ago.
The soft drinks firm said they "did not feel it was appropriate" to use him at this time on their Coke Zero packs.
Subway has taken such a stealth-health approach with its combo meals, which offer, for example, a sandwich, Coke Zero, and baked Lays potato chips.
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Pepsi Next and Dr Pepper 10 each have less than a 1% market share and Coke's last big diet cola launch, Coke Zero, was in 2005.
In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.
In three hours I consumed: eight glasses of water, two cans of Coke Zero, a large strawberry and protein powder smoothie, and a 20 oz. bottle of Gatorade.
We are currently working with Wayne on Coke Zero Street Striker - an award winning programme which over the past three years has encouraged thousands of young people to get involved in football.
Its most recent win: Coke Zero.
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In addition to 3D events such as the 2010 MLB All-Star Game and the NASCAR Coke Zero 400 race, which aired earlier this month, n3D customers will also have access to ESPN's 3D coverage of the Summer X Games 16 and exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane's Addiction.
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You can choose Coke with zero calories, and you don't have to line up at the DMV to renew your license plates.
Of the 3, 500 drinks Coke sells worldwide, more than 800 are zero- or low-calorie.
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