This is particularly interesting when you think about it in terms of how size makes it more difficult to collaborate within an organization because of distance and proximity.

FORBES: Do Large Organizations Need Social Business More than Small Ones?

Their task is to make people capable of exceptional performance, to enable teams to collaborate and to prepare an organization to be more effective.

FORBES: These are the Top 25 Most Social CIOs in the Fortune 250

Technology tools can facilitate innovation within the enterprise, and they achieve it by creating a platform for people, whether within or outside of the organization, to collaborate, share and analyze information, and innovate.

FORBES: Innovation Lessons From Star Trek

They see everyone in their organization as equal partners to collaborate with.

FORBES: Why You Must Network With Your Younger Employees

Even the small and mid-sized manufacturing operation is now part of a global network of loosely coupled entities that must collaborate and deliver real-time status information to customers, supply chain partners, organization leaders, and employees.

FORBES: Building Visibility, One Person At A Time

Executives need to see how social fits in to the overall vision and goals of the organization in order to lead a top down charge that changes how employees and customers connect and collaborate.

FORBES: How Social Media Can Spur Organizational Transformation