Rather than complex texture maps, Tearaway uses layer upon layer of plain colored paper to give a real sense of depth.

FORBES: Vita Exclusive Tearaway Includes Paper-Craft Achievements

Kimberly-Clark's local brands sell apricot-colored paper in the U.K., green in Poland, "sunny orange" in Switzerland and "natural pebble" in Germany, the company says.

WSJ: Trying On Shades of Brown to Scream Green

Arp was making sprightly geometric and free-form collages and reliefs, often composed by games of chance for example, shapes in colored paper dropped onto sheets of white paper and glued down more or less where they fell.

NEWYORKER: Shapes of Things

The chain is built from rings of colored construction paper.

CNN: Bodies identified as missing Iowa cousins

To manufacture the tests, a scientist feeds a sheet of chromatography paper into a generic Xerox office printer, which prints a layer of colored wax onto the paper.

FORBES: Startup's Stamp-Size "Lab on a Chip" Tracks Disease in Remote Areas

Consumers in regions outside of North America are more accepting of recycled toilet paper and more readily embrace colored or fragranced rolls.

WSJ: Trying On Shades of Brown to Scream Green

She unfolded her white paper napkin and began to dab her straw on it, leaving faint tea-colored dots.

NEWYORKER: Alone