By combining together they created a party dedicated to change.

BBC: News | UK Politics | Margaret McDonagh's speech

Diana Smith, from the town's Labour Party, said pressure groups would benefit from combining resources.

BBC: Stafford Hospital campaigns 'need to combine'

Take it a bit further by combining the information in your internal systems with data from social profiles and third-party data services to gain real insight into your prospects and customers.

FORBES: Forewarned is Forearmed: Understand your Customer before the Sales Relationship Starts