Hong Kong's compactness and excellent transport means that you can live in the area you want without sacrificing access to restaurants, shopping and nightlife.
Although the machine is not a technical tour de force, its compactness, glowing green transparent shell, absence of conventional cables and simplicity appeal to both traditional Macophiles and computer virgins.
Like Nintendo, the new generation of small fabless firms capitalise on some special skill (designing cheap but powerful computers in Akia's case) and then use their compactness to run circles around the heavyweights.