Greg Goldfarb, the company's co-founder and chief executive, says small service firms what he calls "non-countertop businesses" are a "massively underserved" market for mobile payment providers, which tend to focus on retailers.

WSJ: Mobile Payments Brighten Small-Business Cash Flow

The stock is currently at its lowest level in more than five years despite efforts by co-founder and Chief Executive Jerry Yang to revitalize the company.

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VMware (nyse: VMW - news - people ) had hardly finished announcing that its chief executive, Diane Greene, was stepping down when the company pulled references to the co-founder off its Web site and put up the bio of its incoming chief executive, Paul Maritz.

FORBES: Why VMware Dumped Diane Greene