Information comparing the different products on offer is widely available - on BBC 2 Ceefax pages 250-259, on the internet (eg the FSA's comparative tables) and in newspapers and magazines.

BBC: There are lots of ways to put some money away for the future.

The fund industry is notorious for comparing the performance of their products to the wrong benchmarks and even made-up benchmarks.

FORBES: A Call for Ethics in ETF Advertising

Mr. Young questions that assertion, suggesting that IBM seems to be comparing its work with older Luxtera products that have larger circuitry.

WSJ: IBM Claims Breakthrough in Laser-Based Chips

Pfizer also holds the top spot on the list of the most generous companies in America, which were measured by comparing total giving in cash and products during 2009 to total profits from 2008.

FORBES: Magazine Article