If the Olympics are going to have contractual sponsors, it needs to protect their rights and keep competitive advertising off out of the games.
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What a rough-and-tumble market that must be to spur so many competitive keyword advertising lawsuits.
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Irrespective of their legal merits, competitive keyword advertising lawsuits often involve trivial amounts of clicks and revenues.
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Over the past 15 years, most folks have learned to appreciate competitive keyword advertising based on their first-hand positive experiences using it.
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Furthermore, I am aware of only three U.S. cases where a jury opined on competitive keyword advertising, and all three juries favored the defense.
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Even if we successfully scuttle the Florida proposal, I learned that the North Carolina bar similarly takes the position that competitive keyword advertising by lawyers is unethical.
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The Economic Irrationality of Suing Over Competitive Keyword Advertising.
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The trial court opinion in this case expressly acknowledged the competitive concerns associated with keyword advertising.
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Mr. O'Brien has taken risks of his own, going beyond the usual employee pools to source new talent in the U.K. and Latin America, where he says the advertising industry is more competitive.
Mayer said Google doesn't release the data for competitive reasons and for issues related to online advertising.
Another competitive advantage is the strong brand name, which Zipcar has developed through unique advertising campaigns.
Of course, it is much easier to generate readership (and hence advertising dollars) with fantastic claims that our wireless markets are not competitive.
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In the same way, Sergey Brin and Larry Page initially resisted supporting their search engine with advertising: "The issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm, " they wrote in 1998.
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Now, this small business owner has given itself a competitive advantage, just as Google did in developing AdWords, instead of outsourcing its online advertising to Double Click in 1999.
By making heavy operating investments into human resources, marketing, advertising, business development, and sales initiatives, the aggressive enterprise can create significant competitive separation during a time when many are pulling back on such expenditures.
In hearings before the Federal Trade Commission, Google successfully argued that it should be allowed to acquire DoubleClick, the world's largest display-advertising firm, because search ads and display ads are separate markets with no related competitive forces.
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