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But while the doll's main objective is busting computer nerd stereotypes, there is one that seems to have slipped through the cracks: those spectacles.
BBC: Does Barbie's new geeky look fit with reality?
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In the movie he comes across as a narrowly focused computer nerd, yet in real life he was a jock, of sorts, too captain of his high school fencing team.
FORBES: The Ease of Mark Zuckerberg's SNL Triumph
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Producer del Toro and director Peter Ramsey talk about the new DreamWorks Animation Studios computer-generated movie Rise of the Guardians in the exclusive interview from Nerd HQ below.
FORBES: Connect