"Acer took a fresh approach to the design and development of the Aspire S7, using premium construction methods and materials, " said Sumit Agnihotry, vice president of product marketing for Acer.

ENGADGET: Acer's Aspire S7 Ultrabooks coming October 26th, starting at $1,200 for the 11-inch version

While the materials and construction methods are similar to standard pylons, one point of departure is the colour - white instead of gun-metal grey.

BBC: Could pylons ever be pretty?