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The totals include bank-issued and retail credit cards, auto loans, consumer-finance loans, home-equity lending and student loans.
WSJ: Banks Loosen Purse Strings
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The Consumer Services segment represents the company's branch network, including consumer banking products and services related to residential first mortgages, home equity lines and loans, indirect loans, consumer credit cards and other consumer loans, as well as the corresponding deposit relationships.
FORBES: #628 Regions Financial
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The Non-Strategic Assets Portfolio segment offers commercial residential development loans, cross-border leases, consumer brokered home equity loans, retail mortgages, non-prime mortgages, and residential construction loans.
FORBES: #169 PNC Financial Services