That will require more choice, probably a pricing adjustment and some canny marketing, but it is not impossible, and Microsoft, seeing their traditional licensing and productivity markets under threat from changing consumerbehaviors, will be gunning for it.
Using an incentive-based scheme, Vitality makes healthy lifestyles easier by providing low-cost access to gyms and significant discounts on healthy foods, and offering rewards like discounts on holidays, flights and consumer products for practicing healthy lifestyle behaviors.
He has created a new set of banking regulations and a consumer regulation agency that have at least established parameters for acceptable behaviors in that industry.