Two-way communication between the consumer and the retailer can increase brand loyalty since the consumer feels he is making a direct impact on the purchasing process.

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Or are you looking to study consumer behavior or build brand loyalty?

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Only time will tell if beer brand loyalty transcends consumer financial concerns or if the Herfindahl-Hirschman Index needs a reality refill.

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As the line between social networking and commerce blurs, delivering on the brand promise and earning consumer loyalty are more important than ever.

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Wal-Mart's "energized differentiation, " an advertising term for the direction a brand is going based on consumer interest, loyalty and momentum, dropped 50% between 2011 and 2012 among college-educated adults, it said.

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These consumer-centric activities create lasting memories that contribute to brand loyalty and keep shoppers happy and coming back for more.

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Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com.

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As loyalty metrics are always predictive, leading-indicators of consumer behavior, the brand rankings align nicely with actual, positive, consumer behavior.

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In the race to command the marketplace through brand loyalty, the corporations' own marketing strategies can make them vulnerable to consumer backlash.

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For the back-story on what brands made the all right moves in this successful consumer romance, click here for more on the Fashion Loyalty Index study and the complete fashion brand rankings.

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It would be a mistake for Apple to compete at the low end, for the above-cited reasons of lack of product focus, consumer confusion and brand dilution, just to gain market share when it, to date, still innovates and has brand loyalty to keep its profitability in tact.

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