We grew our DTC business from 5% to 30% of our revenues over the course of three years and mapped out a blueprint for direct to consumer marketing.

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While direct-to-consumer marketing may make it seem otherwise, testosterone is no exception, Vergel says.

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His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.

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Claritin, the non-sedating antihistamine from Schering-Plough (nyse: SGP - news - people ), is often credited with starting off the direct-to-consumer marketing craze in the pharmaceutical industry.

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And consultants themselves admit they lack marketing groups' direct contact with the consumer.

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Todd Fischer: The evolution of our engagement marketing strategy is a direct reflection of changing consumer consumption habits.

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Though she applauds the "direct-to-consumer" trend in health care generally--marketing prescription drugs to consumers, for instance--Lindau and others are concerned about the inevitable false alarms that come with broad-based screening.

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These include direct-to-consumer cash rebates, discounted financing promotions and so-called marketing-support incentives, which we call additional dealer discounts.

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These are the best deals by virtue of direct-to-consumer cash rebates, discounted financing promotions and so-called marketing-support incentives, which we call additional dealer discounts.

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As she points out, consumer behavior on Twitter could change, especially as Twitter itself evolves, to make it more useful for direct marketing.

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