The Masters is different than any other tournament because of the restrictions on corporate advertising.
That captures General Motors' new corporate advertising campaign, coming this summer, which internally has been dubbed the "road to redemption"campaign.
And back home, Gates gets the word to the Microsoft ad department to stop all of its corporate advertising online for the remainder of 2000.
Tech investor and entrepreneur Ali Partovi launched a provocative video (below) and IndieGoGo campaign to raise funds for Facebook ads that counter anti-Prop 37 corporate advertising.
He adds that corporate sponsorships of special events, such as the Sprint Cup series, as well corporate advertising should also pick up as the economic recovery gains more heft.
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Microsoft yanked most its corporate advertising from the Web.
The first is corporate advertising.
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The candidates are so overwhelmed by corporate dollars in advertising that they have to spell their names for the reporters.
At the same time, the industry is splashing out on corporate-awareness advertising.
American investors have fallen out of love with medical sites such as drkoop.com, because they no longer see drug advertising and corporate sponsorship as sufficient sources of income.
Sponsoring the Olympic team is less costly than sponsoring individual athletes, and less risky, because "you don't know how well they will do, " says David Lauren, Polo's senior vice president of marketing, advertising and corporate communications, and founder Ralph Lauren's son.
Instead they view it as the role of senior executives, or of functions like corporate communications, marketing, advertising, or public relations.
Seduced by the monolithic corporate brewers that have huge advertising budgets.
But like in advertising where the big corporate agencies such as BBDO and WPP are still around, they do have a lot more competition today than they did just a short time ago.
The Google I left was an advertising company with a single corporate-mandated focus.
Going forward, we expect to see steady growth in its user numbers, corporate clients as well as subscription, advertising and services revenues.
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In 2013 corporate advertisers will use a new form of advertising in place of Facebook, and even Google.
Spinway and 1stUp spend far less, but they have to share advertising and commerce revenue with their corporate customers.
LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.
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After an electric presentation by Zappos CEO Tony Hsieh on the role of company culture, Lazarus attempted to connect the audience of senior marketers with her side of the world: advertising, brand management and lately, corporate social responsibility.
The danger comes, I argue, both from a political establishment now utterly dependent on corporate interests and from a media system too concerned with ratings and with advertising revenues to do the sort of journalistic work on which democracy depends.
The online pharmacy study is the latest update to MarkMonitor's quarterly Brandjacking Index, which tracks the abuse of corporate brand names in online scams designed to steal credit information, drive traffic to advertising sites or sell counterfeit goods.
Even with the focus on niche groups, several marketing executives at the Forbes CMO Summit stressed that it is still important for big companies to promote their corporate brands--and not just their products and services--through mass advertising initiatives.
Mr. Young asked Donna Kush, assistant vice president for corporate communications, to brief the board last October, just before the railroad operator launched its first national advertising campaign in nearly a decade.
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In corporate news, Gannett (GCI) announced better-than-expected revenue and higher profit due to strong television advertising revenue from the Olympics and the presidential election, as well as online subscription revenue.
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