Indeed, video game players there can get lucractive contracts from professional teams with corporate sponsorships.
The best golfers and tennis players try to leverage prize money into even bigger paydays from corporate sponsorships.
"Naming rights, corporate sponsorships, it will all be impacted, " says Sal Galatioto, a New York-based sports investment banker.
It has drawn corporate sponsorships ranging from Foster's, the Australia beer giant, to Toms, the slip-on shoe company.
Like the Staples Center, the other new arenas taking the biggest advantage of corporate sponsorships also house multiple teams.
They can continue to charge whatever the market will bear for broadcasting rights, tickets, beer, corporate sponsorships, virtually anything.
He's more concerned with corporate sponsorships than saving his fellow citizens from harm.
"For the most part, he's damaged goods, " says Jim Andrews, a vice president with Chicago-based IEG, which tracks corporate sponsorships.
"That's often a way to do deals, " says William Chipps, a senior editor with IEG Sponsorship Report, which analyzes corporate sponsorships.
Golf tournaments make money through advanced ticket sales, corporate sponsorships and hospitality suites, and on-site revenues from parking, concessions, and merchandise.
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Even in the era of creative corporate sponsorships and stadium naming rights, it's the paying customers who supply most of the dough.
But there's plenty of evidence to suggest that the sport could be ready to cross over into the world of mainstream corporate sponsorships.
He adds that corporate sponsorships of special events, such as the Sprint Cup series, as well corporate advertising should also pick up as the economic recovery gains more heft.
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The NFL Network, Direct TV, content on mobile phones, tablets and computers, naming rights, corporate sponsorships have all occurred because of labor peace and the insurance that the games will be played.
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The impact to owners is more complicated because of stadium contracts, team office payrolls, corporate partnerships, sponsorships and advance ticket sales.
With relatively few games, football rakes in less than other sports from in-stadium sponsorships, including corporate naming rights.
He insists that once the economy improves, he'll brand numerous sections of Nationals Park with sponsorships, including a corporate naming-rights deal.
Selling corporate executives on the value of sports sponsorships is what Justin Johnson does.
The Knicks can thank a wealthy fan base willing to pay exorbitant ticket prices as well as corporate partners like American Express and Delta AirLines that buy sponsorships and luxury suites.
Major League Soccer clubs and corporate partners Volkswagen, Best Buy, Alaskan Airways have struck jersey sponsorships deals in the recent past and several teams across the major sports leagues already have sponsorship deals for their practice uniforms.
And for corporate partners like Pepsi, Sysco Foods, Office Depot and Grainger, we created platforms where sponsorships let them sell their products to millions of consumers.
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