The debut of a heavily touted cream puff can mean hours of queuing for the ensuing months-long feeding frenzy.

BBC: The depachika of Tokyo

He fed the boy a bun, and a steak, and a crumpled cream puff, pulling each piece of food from his pocket with a flourish.

NEWYORKER: A Tiny Feast

So number one, the cream puff cycle is over.

FORBES: Watch your sectors