Quitting bosses should not heed this advice, crisis communication experts say.
Chandler, crisis communication expert, suggests creating a crisis plan that addresses each of the 6 stages of a crisis: Warning, Risk Assessment, Response, Management, Resolution and Recovery.
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Given extreme public concerns, risk communication in a crisis is vital.
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One airline that faced a mini communication and public relations crisis today courtesy of blogger Seth Godin was JetBlue (NASDAQ:JBLU).
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For the first time, this new system will give our Nation's police officers and first responders a dedicated communication network in times of crisis helping fulfill our promise to provide these brave men and women with tools worthy of the sacrifices they make on our behalf.
The company has been attacked for not only its inability to solve the ongoing safety crisis, but also its lack of transparency and inconsistent communication strategy.
Bloggers were posting updates from the epicenter of the crisis and social media was often the only means of communication both inside and outside of the country.
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It said the crisis had been made worse by an over-riding desire to avoid a health scare, poor communication between government departments, and bureaucratic delays in responding to scientific warnings about the risks.
Former astronaut Jerry Linenger, who was aboard the Russian space station Mir during a dangerous fire in 1997, told the Associated Press news agency that a loss of communication with the ground "is not a terrible thing" as long as there is no crisis going on.
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The communication difficulties between the UK Treasury, the FSA and the Bank of England during the Northern Rock crisis in 2007 illustrated some of the problems that can occur when there is incomplete co-ordination between the lender of last resort and the bank supervisor.
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