The Mass Effect series has been a critical and commercial success.

FORBES: Connect

In economic terms, it offers the spread effect, spinning out opportunities for doing business, and for reaching critical mass that doesn't exist in purely Scottish or more regional markets.

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We must again cast a critical eye toward EA, now caught doing something more questionable than screwing up the end of Mass Effect.

FORBES: Cross Promotion Gone Wrong: EA Removes Gun Manufacturer Links from Warfighter Site