Crocodile Dundee star Paul Hogan has announced plans to sue the Australian government for damaging his reputation.

BBC: Paul Hogan to sue Australia government

And so last week, Crocodile Dundee said he would sue Australia.

FORBES: Crocodile Dundee Planning to Sue Australia

This is Crocodile Dundee territory, but the move is more about facing up to a distant dragon than to the local saltwater crocs.

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"People have seen Crocodile Dundee so they think Australians are wonderful people, clever, funny, humorous, masculine, outdoorsy and all the rest of it, " he said.

NPR: Consultants Develop Notion of Branding Nations

Forget Crocodile Dundee and rugged individualism.

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