Yet this innovation is probably just the beginning of a huge customer-centered shift in interactivity.

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First and foremost, Japanese industry has a famous concern for customer-centered engineering--for making products that appeal to the needs and comfort of users.

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That's been enough for Chief Executive JamesSkinnerJames Skinner, who's been on the job for 14 months, to favor a back-to-basics approach centered around pleasing the customer.

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That's been enough for Chief Executive James Skinner , who's been on the job for 14 months, to favor a back-to-basics approach centered around pleasing the customer.

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