Marc Benioff knew that Seibel had already started a river flowing of demand for a customer relationship management (CRM) database package for businesses, but they were a traditional software model.

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Salesforce.com provides on-demand services for customer-relationship management.

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Kaminario has also found a demand among companies with intensive customer relationship management (CRM) practices.

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He also used an on-demand application, called NetSuite, which provides customer relationship management (CRM) and enterprise resource planning (ERP) services.

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By supplying algorithms to balance all the variables of a supply chain, such as product prices, stock levels and customer demand, they are following in the footsteps of i2, the market leader in supply-chain management.

ECONOMIST: Chain reaction