Now every single team member takes customer calls.

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This can be a look inside the company, the making of the product, a customer, or another member of the team.

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Each member of the leadership team must understand what the customer really wants and how to guide resources to satisfy that customer.

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Hiring the first team member with nothing but a vision, attracting the first customer when most large companies shun startups, attracting capital when every investor is seeking the next Facebook.

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She and her team develop new offerings to enhance the card member experience and oversee customer segmentation, retention and advocacy.

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