It means recognizing that all customers are not the same, and that all customers are not always right.
FORBES: Customer Centric Trumps Customer Service Every Time
For too long now customers thanks to Wal-Mart think they are always right, when that is not the case.
FORBES: Why Best Buy is Going out of Business...Gradually
Customers may not always be right but they are never wrong.
FORBES: Is "Shop Local" Just Lazy Marketing?
There is still considerable work to be done, and undoubtedly both challenges and triumphs lie ahead, but as always, we are making the right decisions to position Dell, our team and our customers for long-term success.
FORBES: Michael Dell Says Buyout Is 'Exciting New Chapter' That Will Take 'Time, Patience'
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