Keen to make a successful debut in London and with an eye on the volatile markets, the Ruia brothers cut the offer price this morning.
How will Schulze justify to Best Buy management or shareholders a reported 30%-plus price cut on the offer?
Some retailers have complained that the company takes too big a cut of the offer price, although it has recently reduced this from 40% to 35%.
Commercial banks used their huge balance sheets to offer cut-price loans to companies in return for securing investment-banking mandates.
Lenders offer new borrowers cut-price loans at the outset, which is possible only because these inducements are cross-subsidised by existing borrowers.
Many working men's clubs have already realised that they have to offer more than cut-price beer, and the occasional stripper, if they are to compete with the theme bars and cheap, imported alcohol that now distract potential members.
If these deals fail to attract shoppers and stores are forced to offer further price cuts, it could cut into profit margins, particularly as retailers have been facing rising costs of materials from cotton to gold, retail experts said.
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To solve this problem, many sellers' agents offer to cut their own fee while still offering the full price to the buyer's agent.
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The falling price of renewable energy is starting to offer firms another way to cut costs.
It's the fact that Huawei has the resources to cut margins to the bone and offer a top-of-the-range experience at a mid-market price which may prove more important.
Earlier this year, lower energy prices seemed to offer some prospect of relief: a fall in the petrol price is the equivalent of a tax cut for Western consumers.
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