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The Uncap the App promotion and limited-time Darth Maul packaging is available until April 30, 2012.
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Just past the Darth Maul made from Legos, next to the booth selling superhero cologne, fans jockey for pictures with Bumblebee.
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Darth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Raspberry Iced Tea 24-oz. cans and one-liter bottles.
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Yoda and Darth Maul will join the likes of these and other famous personalities previously tapped by Brisk to deliver its bold messaging.
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Maybe our imagination's desire to put ourselves in the place of Luke Skywalker or Darth Maul can't successfully be translated into a video game.
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The limited time Brisk Raspberry Iced Tea Darth Maul packaging will drive consumers to UncaptheApp.com where they can download an exclusive mobile game application, Brisksaber.
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In addition to the interactive game, the campaign features a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time.
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Brisk Raspberry Iced Tea Darth Maul bottles along with Iced Tea with Lemon, Sweet Tea, Tea Lemonade, Green Tea Peach, Strawberry Melon, Lemonade, Pink Lemonade and Fruit Punch will have under-the-cap codes that allow fans to collectively unlock new characters, lightsabers and objects when they play Brisksaber.
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