According to a 2011 study on the promotion, Dartmouth College Tuck School of Business determined that a Free Burrito Day pays for itself in about 15 days.

FORBES: Why Free Is Like Magic: The ROI Of Surprising Your Customers

Dartmouth College's Tuck School of Business updated its recommendation form this year, fine-tuning questions to better assess EQ.

WSJ: Business Schools Know How You Think,

"These things are never as seamless as they seem, " said Thomas Lawton, a professor of business administration at Dartmouth College's Tuck School of business.

WSJ: What an American-US Airways merger means for you

A. student at Dartmouth College's Tuck School of Business, says she would have liked more than just a few days to adjust, as she struggled to join in classroom exchanges and conduct small talk with recruiters.

WSJ: B-Schools Try to Make Transition Smoother for International Students

A. from Dartmouth College's Tuck school.

FORBES: The appellation trail

Gregg Fairbrothers: Today I'm at Dartmouth College and the Tuck School of Business, starting companies and helping people learn to be more entrepreneurial. (The best way to learn to be entrepreneurial is to get to know entrepreneurs and to try start something yourself.) In 2000 I founded the Dartmouth Entrepreneurial Network and in 2004 the Dartmouth Regional Technology Center.

FORBES: Gregg Fairbrothers and Catalina Gorla - Ideas To Success - Archive

Mr Govindarajan, of the Tuck Business School at Dartmouth College, has advised General Electric on frugal innovation and co-written a path-breaking article on the subject with GE's boss, Jeff Immelt.

ECONOMIST: Frugal ideas are spreading from East to West

He's the director of the Center for International Business at the Tuck School of Business at Dartmouth College.

NPR: Using Economics To Predict Olympic Medal Standings

When Eric Johnson of the Tuck School of Business at Dartmouth College and his fellow researchers went through popular file-sharing services last year, they found files that contained health-related information as well as names, addresses and dates of birth.

ECONOMIST: Companies and information