In addition to attracting new consumers through ads or offers and seeing instant results, the program would offer retailers access to data about customers so they would be able to market future offers to their devices, said people familiar with the matter.
Some contractors' information technology officers are concerned that the new program will give the government access to data in their private networks.
The SEC has allowed the NASD to maintain this program, control access to the disciplinary data and represent to investors that the information disclosed is complete.