On some data, particularly when you drill down to sectors including hospitality, financial services and construction, they have good reason for doubt.

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In financial services, the ability to drill down into data and find something that is out of whack on a mobile device and then send an email will be prized.

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The app allows medical providers to trade their clipboards for (electronic) tablets, which present them a clean dashboard that lets them drill down into data such as medical history, medications (and allergies), X-rays and vital signs.

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If that happens again, doctors and drug firms will have to drill down into the data to find other differences--such as whether the drugs cause weight gain or other side effects that might become a problem over the long haul.

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We get conflicting signals when we drill down a little deeper into the data.

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We now have far more precise data than ever before, and the ability to drill down as many as 1200 characteristics of product purchasers.

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For example, a user will be able to compare data on a state-by-state basis and also drill down to the congressional district.

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You have to drill down through 20, 000 or 50, 000 data points to find the valuable data.

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Hill said the ability to drill down into real-time point-of-sale (POS) data to make informed decisions and receive early warnings about stock-outs, promotion effectiveness, sales velocity, and external demand drivers means retailers can quickly adapt plans to enhance performance.

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