Analysts who took the negative news coverage at face value and predicted weakening results for the defense sector last year turned out to be dead wrong.

FORBES: Sequestration Threat To Defense Sector Begins To Recede

And, when Abraham Lincoln proclaimed that this must no longer be permitted to go on, millions of Americans said that he was dead wrong.

CNN: America's 'Slave Narratives' should shock us

Your first instinct might be to defend your brand, but according to three psychologists cited in a recent Economist article, that instinct may be dead wrong.

FORBES: Reverse Cause Marketing: Coca-Cola Goes on the Defensive

So assume away, but be sure to allow for the possibility that your assumptions are either premature, myopic or even dead wrong.

FORBES: Guarding Against Your Own Market Assumptions

It is wrong for parents to have to choose between care for themselves or their children, to be stuck in dead-end jobs just to keep their insurance, or to give up working altogether so their kids will qualify for Medicaid.

CNN: Clinton will make 'no decisions tonight'