Shopper sophistication will run the gamut and the more sophisticated users will make a more surgical decision tree.

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For the rest of the public, there is Google or some equivalent just as there is the endless automated decision tree, phone or Web.

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Often enough the investments take the form of starting new companies or financing the expansion of existing companies, both of which create more jobs and ultimately put other individuals onto the same decision tree.

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What should the decision tree look like?

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By the late 1990s he was overseeing a team of 200 analysts who used decision-tree economics to determine the value of a case at various stages along its life cycle, from initial filing to post-verdict appeal.

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Some decision makers in the music business believe the network's music site hasn't fallen far enough from the tree.

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