Paul is clearly not deeply embarrassed or offended by the statements that racist ghost-writers sent out under his name.

FORBES: It Doesn't Matter If Ron Paul Is Racist

When it comes to light, the company that commissioned it is usually deeply embarrassed, and tries to disown the investigators it has employed.

BBC: I spy with my private eye.....

Comments with references to race, ethnicity or sexual orientation have no place in any debate, and we are deeply embarrassed by such a mistake.

NPR: McConnell Takes On Group For Criticizing Wife

The other half is that they're deeply embarrassed by their predicament.

CNN: ENTERTAINMENT

"I'm deeply embarrassed, " McCain told Kerry, a fellow Vietnam vet.

CNN: McCain's Big Deal

Victoria Beckham did eventually rise from her seat looking deeply embarrassed and hopelessly exposed, like a naughty child made to stand in front of the entire school during morning assembly.

BBC: Is Posh the real paragon of Girl Power?

He said he was "deeply sorry" and "embarrassed" by the fiasco which has left the firm's reputation "in tatters".

BBC: G4S boss: I'm right man for the job