The goal is to reduce cycle times the period needed to go from ordering raw materials to delivering finished goods by 25%.

WSJ: 3M Begins Untangling Its 'Hairballs'

We already understand that marketing needs to partner closely with the sales and operations functions to ensure we are delivering qualified leads into the hands of a selling organization equipped to take the lead through the sales cycle to closure.

FORBES: To Improve Marketing, Look No Further Than Your IT Department