His tweets are often entertaining and Hsieh does tweet about his Delivering Happiness tour.

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It still is that, arguably, but new positioning has it more focused on delivering happiness for vacationers in their terms.

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Zappos CEO Tony Hsieh says he wrote his new bestseller Delivering Happiness to help readers learn from his mistakes.

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As a guest of Delivering Happiness, I stayed at the Ogden, a new downtown high-rise, which Hsieh now calls home.

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ResultSource booked us for various speaking events in many of our cities during our 2010 book tour, where we went to 23 cities over 3.5 months on the Delivering Happiness bus.

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For now, Zappos, part of Amazon.com, is focused on making a big push into clothing says Hsieh, during a break from a tour to promote his book Delivering Happiness: A Path to Profits, Passion, and Purpose.

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