And the multi-device context creates the opportunity to script marketing messages in a story-line form across different screens.
One thing that almost all of the research I have seen agree on is that mobile advertising that is tailored to the specific device and the specific context do much better than generic advertising picked up from the desktop.
We now have a little more REX with responsive design and the fact that the layout is not the problem, the context is: when using a mobile device like smartphones, users are in a mobile context (commuting or waiting in a line).
Under the direction of Alex Timbers, "Here Lies Love" slickly employs live video projections of some scenes to simulate black-and-white TV news broadcasts, an effective aesthetic device that seems to layer the characters' personal context with larger, historical implications.
As before, Haier's seeing business potential in the device, and will be showing it off in the context of a window display at this year's show.
ENGADGET: Haier celebrates IFA with ultra high def 3D, transparent and eye-controlled TVs
Nina can also interact across devices and applications, so that customers can choose to connect by voice, mobile device or web page or any combination and still retain the context of the interaction.
What is indeed astonishing is that, in this context, nobody seems to be ready to try the straightforward device to trim the public debt by virtue of selling the huge Italian state holdings or severely cutting public spending.
FORBES: Europe Suffers A Failure On The Part Of Its Leaders To Lead
The limitations of responsive design in adapting for use case and context means that it is more hindrance than help in mobilizing distinct, device-specific experiences that impart user value, such as more complicated web applications.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
The device of putting just one year under the microscope is a bold one in the medieval context.
Beyond device-specific content display, the two other pieces to consider when designing your mobile strategy are use case and context, two realms in which responsive design does not contribute meaningfully.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
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