After considerable anticipation, the FDA has finally eased restrictions on how the Vivus diet pill can be made accessible.
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Over the past 24 hours, two developments finally occurred to suggest overweight consumers will soon have an expanding choice of prescription diet pill options.
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Then in 1976, Abraham introduced Dexatrim, a controversial once-a-day diet pill.
Two months after Vivus launched the Qsymia diet pill, the first new prescription drug in more than a decade is still not showing signs of becoming the blockbuster some had predicted.
That prompted outrage among Arena shareholders who have spent thousands of hours on their own scientific analyses, contacted Congress, set up an online petition and flooded the FDA with comments saying the agency didn't give the diet pill a fair hearing.
The marketing dollars spent trying to reach and sell products or services to businesses are significant but dwarfed by the hurricane of dollars unleashed annually by companies trying to reach consumers to sell them their next car, mortgage, vacation, cellphone or diet pill.
To some, this may appear to be a big plus for Vivus, which has so far failed to live up to its promise, despite selling what is the first commercially available prescription diet pill to be approved by the FDA in more than a decade.
FORBES: Vivus And Its Diet Pill Get A Needed Break, But Will This Make A Difference?
Separately, Vivus has now succumbed to shareholder pressure and begun holdings talks with large drugmakers to market its Qsymia diet pill, which has so far failed to live up to its promise, despite becoming the first commercially available prescription diet pill to be approved by the FDA in more than a decade.
FORBES: Will The Prescription Diet Pill Market Finally Bulk Up?
And despite what you may see advertised, I'm sorry to say there is no secret diet, mystery pill or overnight miracle that will do it for you.
The market for bras that enhance the female form has to contend with at least one natural development: unaugmented breasts are getting bigger by themselves, thanks to the pill and changes in diet.
After three months, off the pill and begin reworking the diet and other activities.
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The results do show that people can't rely on a pill to make up for a bad diet, she said.
One GP, Dr Sarah Jarvis, said the pill should not be viewed as an alternative to improving lifestyles through diet and exercise.
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