Tumblr, Digital Marketing Manager Cecilia Liu says, is an opportunity for Kate Spate to engage with fans on a more visual level.

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Natalie Camarata, Memorial Hermann's digital marketing manager, told Mashable the plan to live tweet the operation was hatched following the open-heart surgery, which was viewed an estimated 125 million times through Twitter, Storify and media coverage.

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"Today's mobile and music devices have revolutionized the way people enjoy digital content, " noted Peter Choi, Marketing Manager at iLuv.

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