Not exactly a bold measure, but this is the ding dong of the new budget.
Cabinet Office Minister Francis Maude, who is overseeing Lady Thatcher's funeral arrangements, described the campaign to get Ding Dong!
But a Hostess pie or Ding Dong was a childhood treat that I still enjoy every now and then.
Some popped champagne corks and chanted "Ding dong, the witch is dead!"
Before jumping on the Ding Dong bandwagon, Blatner warned of health concerns.
Even the puns and plays off old fairy tales (the city of Ding Dong Dell, for instance, or the villainous mouse king Hickory Dock) feel fresh.
It is home, after all, to Ding Dong Daddy, hero of a 1930s music-hall number still popular as the theme-song of an annual Dumas summer festival (though Dumas, Texas also claims him).
In the Philippines where I am from and in Hong Kong where I live most of the year, names like Ding Dong, Princess, Wing and Puzzle are as common as Jack and Jill.
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For Ding Dong lovers, this could prove troubling.
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"I rolled up my sleeves and worked that club from ding to dong, " he recalls.
Last autumn's ding-dong over whether Turkish troops should go to Iraq has not helped.
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Or both players are involved in a ding-dong battle for supremacy -- the lead changing hands numerous times, leaving the crowd on the edge of their seats.
Mr Johnson will face huge scrutiny in the run-up to next May's mayoral election - and journalists are salivating over a ding-dong contest between "Boris and Ken".
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