But Bogomil Balkansky, director of product marketing for virtualization company VMware, is even more ambitious.
"If you used an iPhone before, you can use this, " said AOptix's Director of Product Marketing Joey Pritikin.
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"There's more stickiness when you have a bundled set of features, " says Mark Griffith , director of product marketing for EarthLink.
"There'll be a trend toward 7200 rpm by the end of 1999, " predicts John Mason, director of product marketing at Compaq.
"The ThinkPad X131e has proven to be very successful in education environments, " said Jerry Paradise, executive director of product marketing, ThinkPad Product Group.
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Dave Gould, director of product marketing for Monotype Imaging Inc.
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NetWare 5.1 will gain support for this technology, which will allow applications to be pre-empted and prioritized, says Brian Faustyn, director of product marketing at Novell.
"We are launching the SanDisk Rock Band 2 SD card to enhance the playing experience on the Wii, " said Christopher Moore, director of product marketing, consumer products division, SanDisk.
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Melinda Chung, director of product marketing at Locu, says that beyond helping merchants customize and publish their menus across the web, Locu is working on also adding an analytics dashboard.
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"People who have been our gamers for a long time are also expanding their entertainment usage of the platform, " said Jaymi Bauer, Xbox director of product marketing for family experiences.
"For smaller advertisers, a system that only calculates traffic is an easy and inexpensive way to calculate effectiveness, " said Eric Eller, director of product marketing at Advertising.com, an online advertising outfit.
"Our new Acer H Series displays are the ideal all-around monitors due to their flexibility, Full HD resolution and excellent viewing angles, " said Chris White, senior director of product marketing for Acer America.
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"The assumption is going to be that, as an organization, you will already have your data in line, " said Jerry Schmits, a conference panelist and director of product marketing for expense-management consultancy Cadence Network.
Alan comes to us with nearly a decade at Apple, most recently as Director of Software Product Marketing in Europe and previously as Director of Emerging WW Product Marketing, Alan has extraordinary consumer product marketing and launch experience.
"We are committed to building things that make it clear to people how their privacy is protected and how they can control the ads they see, " said Brian Boland, Facebook's director of product marketing, of his message to advertisers.
"Beamforming is the next big thing in WiFi signal technology, and NETGEAR is proud to bring it to you on our market-leading 802.11ac wireless products. 802.11ac is the wireless standard you need to support the increasingly heavy demands on your network for voice, video and data, " said Sandeep Harpalani , NETGEAR director of product marketing for retail networking products.
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Other hires from Google to Facebook include Ben Ling who is now director of platform product marketing and Ethan Beard, a former director of social media and now director of business development.
Still, Tim Wright, AMD's director of consumer product marketing, admitted that the company is "anxious" to see further chipset suppliers come onto the market.
"Users clearly expect that they should be able to move their content and applications freely at home, at work, in the classroom, and on the go, " said Joe Van De Water, Director of Consumer Product Marketing at Intel.
In his March blog post, Roger Capriotti, Microsoft's director of Internet Explorer product marketing, criticized StatCounter for counting pages that Google had "prerendered, "or loaded in the background.
These benchmarks make the Sun Fire servers the leading platform for Java applications, said Steve Campbell, director of enterprise systems and product marketing in the Systems Product Group at Sun.
Prior to joining Apple at the time Steve Jobs returned in 1997, Schiller had worked as VP of Market at Macromedia and Product Marketing Director at FirePower Systems.
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TuneIn marketing director Ryan Polivka and director of product Kristin George told us that the refocus toward discovery will get users addicted to new stations they would never have heard of before.
"Computer wait times are becoming a thing of the past thanks to SSDs, " said Kent Perry, director, product marketing, SanDisk.
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"Today more than ever before, customers are looking to get more out of their PC technology, " said Dilip Bhatia, executive director, ThinkPad Product Marketing, Lenovo.
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"Last year at CES 2012, Broadcom introduced the industry's first 5G WiFi chips and committed to enabling the adoption of the technology across all wireless product segments, " said Dino Bekis, Broadcom Senior Director, Product Marketing, Wireless Connectivity Combo.
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