So it seems like everybody wins: the consumer gets a discount offer, the banks receive a commission on the sale, and the retailer sees an increase in business.

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Citigroup led the banks that underwrote the sale, but apparently, that didn't include a discount on the naming rights package.

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But given the way the stock has traded, buying on the little discount may be a better strategy than waiting for the big sale.

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Supervalu announced the sale in January, at which time it said that after the sale it would focus on its Save-A-Lot discount stores, as well as its smaller regional chains Cub, Farm Fresh, Shoppers, Shop 'n Save and Hornbacher's.

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Following the sale, Supervalu will focus on its Save-A-Lot discount stores, as well as its smaller regional chains Cub, Farm Fresh, Shoppers, Shop 'n Save and Hornbacher's.

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Much of what is on sale can be bought at dollar stores, Halloween shops and other discount stores for next to nothing but placed within the Lady Gaga brand and you have instant luxury prices.

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But unlike other premier shopping sites, like Net-a-Porter an Internet version of Bergdorf Goodman or discount flash-sale sites, like Gilt Groupe, Moda Operandi is based primarily on the concept of the trunk show, which allows customers to place advance orders for next season's wardrobe.

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